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Your personal brand IS your reputation, and there’s no better online platform to showcase your brand than on LinkedIn. The goal: you want to be recognized for who you are and not just what you do. (We are way more than our job titles, after all.) Becoming known and trusted on LinkedIn as the thought leader and expert you are raises your profile; both literally and figuratively.
In this session, you’ll learn to identify a nugget of your personal story and how to weave it together with your professional story and brand, which will set you apart in the marketplace. We’ll look at the SEO benefits to this strategy as well. You’ll leave this strategic work session with a much more creative and solid way to position yourself on LinkedIn - and other channels! - than most people ever consider.
To help identify your "slice-of-life" story, sign up for my free eBook: "Telling Your Story: Tips to Discovering What Sets You Apart."