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ROI Isn't a Dirty Word in Marketing

A talk by Steph Hermanson
Chief Revenue Officer, Atomic Revenue

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About this talk

Return on investment is on everyone’s mind. You, your client, your boss, your spouse. How do you show that what you invest in marketing is working? Too often marketers and advertisers alike stop at awareness and visibility metrics. This is not enough and ROI isn't a dirty word. In this keynote, we talk about what ROI is and isn't, how to determine the real ROI of marketing including what metrics to track, what categories of metrics matter, where to find these numbers, and how to report on them.

After this session you'll be able to:

  1. Determine ROI metrics in every stage of your customer journey

  2. Know where to find all the data you need for ROI

  3. Find the ROI of all of your marketing!

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