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Marketing is about scaling: but what can we learn about scaling up to the masses from working with small communities? Drawing on his local-first experience, Tim will discuss how he started in local, small scale marketing and successfully applied those practices to masses.
More specifically, he'll use this experience to discuss:
• defining local (and how local can equal the planet)
• understanding the importance of centres of influence
• applying the use of location markers, hyper-targeted ads and local hashtags
• gathering and using social proof