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Tiny to Terrific: Growth and Marketing For Any Business

A talk by Tim Campbell-Smith
Social Media Strategist, Tim Campbell Strategist

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About this talk

Marketing is about scaling: but what can we learn about scaling up to the masses from working with small communities? Drawing on his local-first experience, Tim will discuss how he started in local, small scale marketing and successfully applied those practices to masses.

More specifically, he'll use this experience to discuss:

• defining local (and how local can equal the planet)

• understanding the importance of centres of influence

• applying the use of location markers, hyper-targeted ads and local hashtags

• gathering and using social proof

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